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Opening of the ASB Waterfront Theatre

  • ASB Waterfront Theatre Cnr Halsey and Madden Sts Wynyard Quarter, Auckland (map)

We managed the publicity for the opening of the glorious ASB Waterfront Theatre in Auckland’s Wynyard Quarter. The campaign was over two years long, from announcement to opening, and it remains one of our favourite NZ campaigns to date.

The announcement included the unveiling of the extraordinary light installation by artist Leo Villareal, commissioned by the Edmiston Trust.

Artwork-Villareal-L-Light-Matrix-7.jpg

The $36m ASB Waterfront Theatre opened 22 Sept, 2016

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Later Event: 7 October
Billy Elliot the Musical