Siobhan Waterhouse

Master of applied positive psychology (completion July 2025)
B.A. (Sociology & LINGUISTICS)
Grad. Dip. Psychology
Grad. Dip. PUBLIC RELATIONS & Communications
ATCL - SPEECH & DRAMA
PERFORMERS’ CERTIFICATE - CELLo

please find my latest cv here.

Siobhan is a senior PR practitioner with over two decades of experience in publicity; corporate, marketing and internal communications; events; digital and social media; issues management and crisis communications. 

For over 17 years she worked in Aotearoa New Zealand and Australia as a freelance communications consultant and publicist for arts, entertainment, lifestyle and events clients and projects. Prior to that she worked in corporate and agency PR.                                                           

Before leaving New Zealand to work in the UK, Siobhan managed publicity for the Royal New Zealand Ballet, World of WearableArt, Te Ahurei Toi o Tāmaki - Auckland Arts Festival, the 2024 World Choir Games, Whānau Mārama New Zealand International Film Festival, and with Greenstone TV, among others. She also undertook pro bono work for Ngā Toi Hawke’s Bay as a Trustee, Tauranga Musical Theatre as a member of the Committee, and the New Zealand Association of Positive Psychology.

Siobhan managed the publicity for Auckland Arts Festival 2024, 2023, 2022, 2019, 2017 and 2013; Whānau Mārama - New Zealand International Film Festival 2023 and 2024, Te Tairāwhiti Arts Festival 2019, 2020, 2021, and 2022; Show Me Shorts Film Festival from 2014 to 2021; Auckland Theatre Company’s publicity from 2013 to 2020; Auckland Writers Festival 2020 and 2021; Strut & Fret’s Bread & Circus World Buskers Festival from 2019 to 2024; and has worked with Taki Rua (Hatupatu Kurungaituku - A Forbidden Love), Tauranga Jazz Festival; Tauranga Art Gallery; Creative Waikato; Tauranga Arts Festival’s Escape festival, and Kia Mau Festival. She’s managed publicity for both Sir Michael Hill and the Michael Hill International Violin Competition (2013, 2015, 2017, 2019, 2023); two Tauranga International Marathons; and is a New Zealand consultant to Australian companies such as IP Publicity, Rocket Comms and Lateral Events, for whom her work has included three GABS Festivals, two New Zealand tours by Professor Brian Cox, the NZ event in Bill Bryson’s 2019 international tour, and two Sphero product launches. 

Siobhan also lead the PR team for the opening of Auckland’s $36m ASB Waterfront Theatre in 2016 and the 2023 re-opening of Rotorua’s iconic Sir Howard Morrison Centre.

Regarding individual projects, Siobhan has managed publicity for over 180 theatre productions in multiple languages; 20+ major musicals; countless dance works by some of New Zealand and Australia’s favourites dance companies and the world’s best choreographers including Sir Wayne McGregor, Crystal Pite, Akram Khan, Hofesh Shechter and Twyla Tharp; years of classical musical events, including Max Richter, Auckland Philharmonia, and the World Symposium on Choral Music; and over 20 multi-genre festivals, most of which included 50+ events each.

She also manages issues for a number of clients.

From 2007 to 2012, Siobhan was based in Sydney as a freelance arts publicist. Her clients included Sydney Opera House, Belvoir, Sydney Dance Company, Sydney Theatre Company, Griffin Theatre Company, Sydney Children’s Choir, Casula Powerhouse Arts Centre, Campbelltown Arts Centre, Shopfront Contemporary Arts, and the Blake Prize for Religious Art (2010 and 2011) among many others.

In the early 2000s, Siobhan’s corporate PR and internal communications career was built on roles at Lion Nathan NZ (PR Executive), IKEA Australia (National PR and Internal Communications Specialist) and TAB NZ (Media and PR Manager), and agencies such as Spin Communications and Blackie McDonald in Australia, and Pead PR in New Zealand (Account Director - Events and Entertainment), in which she consulted to organisations that included Xbox, Samsung, Panasonic, Eden Park, eBay and the Commonwealth Bank of Australia.

She holds a BA in Sociology and Linguistics, a Graduate Diploma in Psychology, a Graduate Diploma in Communications and PR, an ATCL Teaching Diploma in Speech and Drama, and Performer’s Certificate (Trinity College of London) in Cello. She is currently completing a Master of Applied Positive Psychology through the University of Melbourne’s Centre for Wellbeing Science.

While in Australia, she also completed a course in Multicultural Audience Professional Development through Kape Communications, the Australian Multicultural Foundation and RMIT. Her project, for which she achieved Distinction, was focused on building the Arabic-speaking audience at Belvoir St Theatre in Sydney.

You can read what a few clients have to say about working with Siobhan, here.